The system is broken
There was a time when care and responsibility were once shared across a wider support system, whereas they now sit largely with parents alone. Parents today are expected to do the job of planning, coordinating, remembering, anticipating, optimising, all while holding down their actual full-time job.
We’re expected to parent like we don’t have jobs, and work like we don’t have kids.
We’re the first generation living and working at digital speed, and yet family life is still managed with systems built for another era. We set out to dismantle the modern load that parents carry with them everywhere, because modern family life deserves better support.