The system is broken

There was a time when care and responsibility were once shared across a wider support system, whereas they now sit largely with parents alone. Parents today are expected to do the job of planning, coordinating, remembering, anticipating, optimising, all while holding down their actual full-time job.
We’re expected to parent like we don’t have jobs, and work like we don’t have kids.
We’re the first generation living and working at digital speed, and yet family life is still managed with systems built for another era. We set out to dismantle the modern load that parents carry with them everywhere, because modern family life deserves better support.

About MOLO

MOLO stands for MOdern LOad. The mental, emotional, and logistical demands of modern parenting and family life. MOLO exists to make that load more visible and easier to carry, through technology, community, and evidence-led thinking.

MOLO is the operating system for modern families. Designed to be smart, emotionally intelligent and proactive support system that carries your family's modern load, so it doesn’t all live inside your head.

Built on TR:ST

Modern family life needs more than hacks.
It needs structure. MOLO is built on four pillars:
Technology

Invisible support that works in the background.

Research

Grounded in psychology, behaviour science and real family data.

Systems

Clear processes that reduce friction and decision fatigue.

Team

Shared ownership. No default parent.

Grounded in research

71% of mental load tasks fall on mothers.

Decision fatigue disproportionately impacts parents.

Modern parenting is a public health crisis.

Built by parents, for parents

Sophie Bruce

Founder & CEO

Dan

CTO

Gini

CMO

Team & Advisors

Matt

CAIO

Matt

Product Lead

Nat

Product Manager

Chiara

Developer

Pippa

Advisor

Antonia

Advisor

Carrie

Advisor

Stacey

Advisor

Dave

Advisor

Andrea

Advisor